Our Story

Kelly & Nathan Coe - Augustine

Thanks for visiting our website. We hope you find something amazing to wear and love. Pieces to treasure and covet forever.

The House of Augustine is now home to 7 labels that you will find within this site.

We started this journey in 2007 and every year continue to grow and develop our brand offering. What began as an idea to brighten up the NZ fashion scene has quickly grown from a start up in our garage to be one of the industries leading fashion houses for everything from casual daywear to glam special occasion wear, at attainable price points.

Our labels are stocked in 60 boutiques throughout the country as well as our own 5 stand alone stores that carry our full collections.

With every new label and new collection we strive towards our ultimate goal of having a style and a garment to suit every single lady that walks through our doors or clicks into our site. Ultimately we strive to bring more colour to the wardrobes of ladies everywhere, less black, more brights and bling.

Amongst our labels you will find Charlo for luxe daywear, pretty basics for wardrobe staples, Amaya for neutral sophistication, Stella Royal for the curvy figure, Hey Monday for your feet and our hero label Augustine for everything colourful, beautiful, unique and treasured.

Augustine is owned by Kelly and Nathan Coe, who along with their 3 daughters Indiana, Demi and Havana, live and work in Auckland. Kelly is the designer and creative brains, while Nathan is the business/financial and brand development expert. Together they lead an incredible team of 40 staff who all love and live the brands.

We realease a new collection every month of the year so there is always something fresh and new to discover.

Follow us on our social media pages where our Facebook is the most followed fashion page by NZ woman and we have a combined social following of 175,000 ladies. Every day there are new updates, outfit inspo and a peak into the life of the Coes.

Have fun shopping ladies and remember to live life in colour and have a hell of a lot of fun doing it. And again, thank you for choosing to shop with us.
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