Our Story

Kelly & Nathan Coe - Augustine

Augustine is owned by Kelly Coe and her husband Nathan. They live in central Auckland with their 3 young daughters, Indiana, Demi and Havana.

Kelly is the creative side of the business and designs the collections, while Nathan is the business brains of the operation, a partnership that works perfectly.

Augustine was established in 2008, after Kelly wanted to design a label that filled the void for special occasion and luxe daywear in the NZ market. From the outset, Augustine has always been about colour and Kelly's wish to see more of it on kiwi ladies. Augustine is the glam big sister of all of the in house labels, it sparkles, shines, glows and adds prettiness to any wardrobe.

Augustine has a casual sister named Charlo, everyday lifestyle pieces for busy multi tasking ladies. Charlo was created after Kelly became a mum and saw a large gap in her wardrobe for practical yet pretty pieces. Charlo is casual, everyday wardrobe staples that work with you for whatever the day brings.

Augustine's newest addition is their label to cater for the curvy lady, Stella Royal, sized 14-20. Stella was created to offer the same colour, sparkle and glam of Augustine for the fuller figure.

All three labels are stocked in their stand alone bricks and mortar stores located in Mount Maunganui, Ponsonby, Newmarket and now Noosa Australia. The labels are also stocked in 70 boutiques around NZ. You can also find their necklace label Mrs Pretty in these stores throughout the country.

Kelly is a big fan of social media and you can follow the labels, life and happenings on her facebook page that has over 120,000 followers onboard: Augustine by Kelly Coe on Facebook, and on Instagram: AugustinebyKellyCoe on Instagram.

Happy shopping ladies and keep living in colour.