After 10 years in business, we wanted to give back to the women of NZ to help those who are struggling, or just need some additional support. This has led us to the opening of our charity shop where we invited a different charity each week to join us in store with a bunch of deserving women who can shop for free and set themselves up with a wardrobe.

We want these women to know that people are thinking of them during tough times, and hopefully bring a smile to their faces.

During covid times our physical charity shop had to close, but we quickly adapted and moved online so now we do this virtually!

These are some of the incredible charities we’ve had the privilege of hosting in our Charity Store.

Mummy’s In Need, Heart Kids, Ronald McDonald House, Child Cancer, The Aunties, Bowel Cancer, Angel Casts, Fertility NZ, Dress for Success, Sands Taranaki.

We also give our customers the opportunity to donate through our gift with purchase program. Instead of choosing a free gift, many of our customers have chosen to click the 'donate' button instead. That means that we have donated the equal dollar value of the gift to our chosen charity.

If you know of a Kiwi charity that we could support through our gift with purchase program or host in our virtual charity shop

please email: